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Tag: Marketing and Advertising

All about Product Placement

Product placement is a type of advertising, in which promotional advertisements placed by marketers using real commercial products and services in media, where the presence of a particular brand is the result of an economic exchange. When featuring a product is not part of an economic exchange, it is called a product plug. Product placement […]

Facts About Public Relations

Public relations (PR) are the managing of outside communication of an organization to generate and maintain a positive image. Public relations involve popularizing successes, downplaying failures, announcing changes, and many other activities. The Random House Unabridged Dictionary defines public relations as the art, marketing, quantitative, and visual technique, or profession of promoting goodwill between an […]

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